Optimize Your Game Marketing Strategy

Social media management, PR, paid campaigns, influencer marketing & more

Optimize Your Game Marketing Strategy

Optimize Your Game Marketing Strategy

Social media management, PR, paid campaigns, influencer marketing & more

Social media management, PR, paid campaigns, influencer marketing & more

"I've tried a bunch of things but nothing seems to drive wishlists or sales"

"I've tried a bunch of things but nothing seems to drive wishlists or sales"

"I've tried a bunch of things but nothing seems to drive wishlists or sales"

Does it ring a bell? The answer is usually simple: you need a strategy, and someone with enough expertise to guide you along the way. I'm a game marketer specializing in social media strategy and PR. I'll help you design marketing actions to leverage your competitive advantages and foster an emotional connection between the user and your game or brand. Let's work together and make your project shine!

Mentoring & Strategy Consulting

Based on the characteristics of your game, your current stage of development and the market forecast, I will offer you a strategic plan covering all areas of communication to work on. Or, simply, I can solve specific doubts in short consulting sessions. You’ll be responsible for the execution and data analytics.

Social Media Management

Social media activity is more than just scheduling a couple of promotional tweets. It’s all about discovering where your potential players are, their topics of interest, what they expect from you on each platform and how to meet those expectations while using your own voice. Planning before execution is key to success.

pr & Influencer Marketing

Get familiar with the opinion leaders that influence your players’ buying decisions. While content creators have gained priority on a user trust scale, building a close relationship with the games press still remains important. I’ll show you how to craft attractive mails and press releases that lead to the coverage of your game.

Steam page optimization

I can help you design a Steam page from scratch, or improve the one you already have to boost your sales. It goes beyond a good product description, as it also encompasses a blogging strategy in the News section, keeping an eye on reviews and being aware of the sales periods that can give you the most visibility. Shall we try?

Consulting & Mentorship

Based on the characteristics of your game, your current stage of development and the market forecast, I will offer you a strategic plan covering all areas of communication to work on. Or, simply, I can solve specific doubts in short consulting sessions. You’ll be responsible for the execution and data analytics.

Social Media Management

Social media activity is more than just scheduling a couple of promotional tweets. It’s all about discovering where your potential players are, their topics of interest, what they expect from you on each platform and how to meet those expectations while using your own voice. Planning before execution is key to success.

pr & Influencer Marketing

Get familiar with the opinion leaders that influence your players’ buying decisions. While content creators have gained priority on a user trust scale, building a close relationship with the games press still remains important. I’ll show you how to craft attractive mails and press releases that lead to the coverage of your game.

Steam page optimization

I can help you design a Steam page from scratch, or improve the one you already have to boost your sales. It goes beyond a good product description, as it also encompasses a blogging strategy in the News section, keeping an eye on reviews and being aware of the sales periods that can give you the most visibility.

Handcrafted creativity, no AI involved in the process

Handcrafted creativity, no AI involved in the process

Marketing is all about learning to understand people at their core, as their aspirations, concerns, and interests are the clay we use to shape our strategies. At its heart, it’s the art of building a brand through craftsmanship, genuine creativity, and a deep understanding of human nature in various contexts.

Our best ideas come from life experience, curiosity, empathy, and cultural awareness. These are the sources of inspiration that help marketers develop a unique perspective on a product’s storytelling, and on how players, journalists and content creators want to be approached by game developers, studios, and publishers.

In a fast-paced world of results-oriented strategies, I still believe in the value of a classic creative process. Every piece of content I create is written and refined by hand. No shortcuts, just thoughtful work guided by intention and care. For me, it’s the only way to build genuine interest in the game and a strong connection between the brand and its players.

While generative AI is increasingly common across creative industries, I've chosen to keep my work entirely handcrafted. If you value original marketing built on human originality, which matters now more than ever, I’d love to tell your story.

Marketing is all about learning to understand people at their core, as their aspirations, concerns, and interests are the clay we use to shape our strategies. At its heart, it’s the art of building a brand through craftsmanship, genuine creativity, and a deep understanding of human nature in various contexts.

Our best ideas come from life experience, curiosity, empathy, and cultural awareness. These are the sources of inspiration that help marketers develop a unique perspective on a product’s storytelling, and on how players, journalists and content creators want to be approached by game developers, studios, and publishers.

In a fast-paced world of results-oriented strategies, I still believe in the value of a classic creative process. Every piece of content I create is written and refined by hand. No shortcuts, just thoughtful work guided by intention and care. For me, it’s the only way to build genuine interest in the game and a strong connection between the brand and its players.

While generative AI is increasingly common across creative industries, I've chosen to keep my work entirely handcrafted. If you value original marketing built on human originality, which matters now more than ever, I’d love to tell your story.

ASK ME ANYTHING!

ASK ME ANYTHING!

hello[at]samsempere[dot]com

ASK ME ANYTHING!

hello[at]samsempere[dot]com